Why Signs Work
Did you know the Small Business Administration cites signs as the most effective, yet least expensive form of advertising for the small business? After conducting a study of all forms of traditional advertising, the SBA concluded that the cost per 1,000 impressions was as little as 15 cents for a business sign, compared to 7 dollars for a newspaper ad.
What’s even more impressive is that that low cost sign is being seen by potential customers in your area. Think about it. A special sale promotion is more appealing to the consumer when you are right across the street than when you are across town.